SEMINAR: SURVIVAL MARKETING

Sponsored by HomeTrust Bank

March 3, 2012- Saturday - 9:30 a.m. - 1:00 p.m. (details below)

Registration: $30.00

Save $5 by pre-registering! (click on the Register button & follow instructions)

Here are facts of business life for you to consider:

• What is Marketing?
• How do you successfully market and grow your business?
• How to make a prospect a customer-client-advocate?
• How to handle errors or poor business situations to your advantage?

How well you go about generating sales is the ultimate determining factor of business success, especially during difficult financial times. To many, the obvious answer to generating sales lies in advertising. Showman P.T. Barnum is credited with having said, "50% of all advertising dollars are wasted; the problem is no one knows which 50% it is." Point being: it is easy to spend a great deal on advertising and get almost nothing in return. We at Asheville SCORE want to show you a better way to increase your sales through this creative marketing class.

At this seminar you will learn

• The most successful marketing strategy ever devised: the referral-based business... and how to develop one.
• Over 70 low-cost and no-cost marketing ideas presented in a document file that will be emailed to you following the class.

The effective application of these two marketing approaches could turn your business into a success-generating engine starting the moment you leave the seminar. So, if you have been relying upon advertising to build your business, come and learn a better way... especially if your advertising results have be less than you expected.

Blaine Greenfield 35 years of teaching experience as a Marketing Professor at the community college, university and graduate levels. At the same time, he operated his own consulting firm--providing marketing assistance to small and medium-sized businesses, as well as to non-profit organizations. Blaine has spoken to groups throughout the country, and he has served as a mediator and/or arbitrator in over 2,500 cases. Blaine recently became a certified hypnotist to, quoting him, "Help folks lose their baggage before they get to the airport." He publishes an online newsletter, BLAINESWORLD, that is available for free to anybody who contacts him.

Scheduled dates, times, location and directions:

March 3, 2012- Saturday

• 9:00 a.m. - Registration
• 9:30 a.m. - Seminar starts promptly
• Location: A-B Tech Enka Campus, Small Business Center, Room 2046

Directions:

• Take I-40 to Exit 44 (coming from East or West)
• Turn right off the exit ramp.
• Go to 4th traffic light (do not count the light at the end of the exit ramp).
• Turn left on Sand Hill Road (this is a 4-way intersection with Asbury Road turning to the right)
• Go to second entrance on left (there is a sign identifying A-B Tech Enka Campus)
• The Small Business Center is on the left at the far end of the building.
• Room 2046 is on the second floor.
• There is ample parking

Inclement Weather Schedule:

When weather conditions are such that driving is hazardous, seminars will be cancelled and rescheduled. Asheville Score will follow A-B Tech's decision to cancel classes.

Closing and Weather Links:

• Call A-B Tech at 254-1921 for a taped announcement, or visit their web site (abtech.edu)
• WLOS delays and closing list
• Asheville Citizen-Times
• WWNC delays and closing list
• WCQS delays and closing list

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