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SEMINAR: THE INTERNET FOR SMALL BUSINESS
Sponsored by First Citizens Bank
Saturdays 8:30 AM - 12:00 AM (details below)
Registration: $30.00
Save $5 by pre-registering!
Do you want your web site to facilitate the growth and success of your business? Is your web site generating great profits for your company? It should be, and here's why: the Internet can deliver more business for less expense than any other type of marketing outreach. But there is a catch: you have to know how to drive highly-targeted, qualified traffic to your site and how to convert that traffic into dollars. In this seminar you will learn the basic principles of web site design and development along with search engine marketing and optimization.
Specific topics include:
- How a web site fits in to the “big picture” of your whole marketing plan
- How to increase your search engine ranking
- Basic web site design strategies
- The importance of understanding usability
- How to best use pay-per-click advertising campaigns
- Cross promoting your business through affiliate relationships and link building
- Building customer loyalty through email newsletters, blogs, podcasts, article syndication and other interactive features
Sarah Benoit is
co-owner of Sidhe Communications, a communications and marketing firm
based in Asheville, North Carolina. Sidhe Communications specializes
in Internet marketing, web site promotion, search engine optimization,
market research, information architecture and writing. Sidhe Communications
also provides individual, group and corporate trainings on a wide variety
of web site marketing topics. Ms. Benoit’s background in health
care consulting, media and public relations, event production, fundraising
and freelance writing have given her a unique creative flair and a well
rounded perspective on marketing. Ms. Benoit has been a resident of
Asheville for 8 years. She is a member of the Public Relations Association
of WNC, the Mountain Microenterprise Fund, and the Beaucatcher Chapter
of BNI (Business Networking International).
sarahbenoit@charter.net
828-251-4544 Office
We share in our clients' success!
Scheduled dates, times, location and directions:
May 10, 2008 - Saturday
- 8:00 AM - Registration
- 8:30 AM- Seminar starts promptly
- Location: A-B Tech Enka Campus, Haynes Center, Room 209
Directions:
- Take I-40 to Exit 44 (coming from East or West)
- Turn right off the exit ramp.
- Go to 4th traffic light (do not count the light at the end of the exit ramp).
- Turn left on Sand Hill Road (this is a 4-way intersection with Asbury Road turning to the right)
- Go to second entrance on left (there is a sign identifying A-B Tech Enka Campus)
- The first building on the right is the Haynes Center- Room 209
- There is ample parking
Inclement Weather Schedule:
When weather conditions are such that driving is hazardous, seminars will be cancelled and rescheduled. Asheville SCORE will follow A-B Tech's decision to cancel classes.
Closing and Weather Links:
- Call A-B Tech at 254-1921 for a taped announcement, or visit their web site (abtech.edu)
- WLOS delays and closing list
- Asheville Citizen-Times
- WWNC delays and closing list
- WCQS delays and closing list